Pizza Hut Success And Success - 1195 Words

Pizza Hut is one of the most widely known pizza chains worldwide. It was founded in 1958 in Wichita, Kansas and is owned by Yum Brands Inc., based in Louisville, Kentucky. Since its establishment till today, Pizza Hut has more than 11,139 branches internationally, including in countries like China, Saudi Arabia and Malaysia. Since half a decade ago, Pizza Hut has built its name and reputation of being one of the most favorable pizza brands by the pizza lovers worldwide. This statistic, however, has been declining for the past seven quarters (as of 2014) behind Domino’s and Papa John’s. Papa John’s especially, is seen as the market leader in this industry and since then has been leading the other two major competitors. Although Pizza Hut remains as the largest pizza chains in the US, Pizza Hut sales are doing it otherwise. Below is the sales comparison graph between Pizza Hut, Domino’s and Papa John’s. On November 19, 2014, Yum Brands Inc. has reveal ed that Pizza Hut will undergo some major changes and rebranding to their product offerings and services. Yet, this rebranding does not seem to produce the targeted improvement that they hoped for and Pizza Hut is still falling behind its rivals. Therefore, we will discuss on the rebranding process, the mistakes that they may have made, our opinion on these matters and steps that they might consider to make this rebranding process a success. Under the management of David Novak, the executive chairman of the Pizza Hut’s parentShow MoreRelatedThe History and Success of Pizza Hut2626 Words   |  11 PagesExecutive Summary Pizza Hut started its franchise in the United States and then it began to spread internationally. 2,395 Pizza Hut restaurants were operated by 135 partnerships, individual business personnel, and corporations in 1986. Pizza Hut, Inc. is a well-developed corporation, but it also encountered pure competition with its fellow rivals of selling pizza. The external factors that Pizza Hut faced were due to its competition because it was hard for their business to have complete controlRead MoreThe Success Of Yum, Pizza Hut, And Taco Bell3306 Words   |  14 PagesYum operates the other three parts of brand: KFC, Pizza Hut, and Taco Bell. It located in Louisville, Kentucky, and it is the largest fast food enterprise in the system units of about 41,000 restaurants around the world. The gross profit in 2014 of Yum! Brands are more than $15 billion. As Yum! Brands play an important role in global markets, and it also has positively market improvement in China. This report is an analysis to figu re out the success of Yum! Brand. General â€Å"Yum! Brand was createdRead MorePizza Hut Promotional Strategies1721 Words   |  7 PagesPROFILE Pizza Hut is one of the flagship brands of Yum! Brands, Inc., which also has KFC, Taco Bell, AW and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91 countries In India, Pizza Hut has 137 restaurants across 36 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum! is in the process of opening Pizza Hut restaurants at many more locations to service a largerRead MorePizza Hut Promotional Strategies1728 Words   |  7 PagesPROFILE Pizza Hut is one of the flagship brands of Yum! Brands, Inc., which also has KFC, Taco Bell, AW and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91 countries In India, Pizza Hut has 137 restaurants across 36 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum! is in the process of opening Pizza Hut restaurants at many more locations to service a largerRead MorePizza Hut : The Largest Pizza Chain1576 Words   |  7 PagesExecutive Summary Pizza Hut is the largest pizza chain in the world, with over 13,000 units in more than 94 countries. Pizza Hut Canada has over 300 units from coast to coast, with two distinct restaurant builds to service dine-in and delivery channels. Pizza Hut is already established as a world leader in pizza, resulting in the trust and respect of consumers. The mission with this new franchise would be to further extend and build upon Pizza Hut’s good reputation, and there is plenty of confidenceRead MoreTypes Of Techniques For Gathering Requirements For Any Type Of Organization1243 Words   |  5 Pagesproject concerns. It is considered as most powerful technique to direct understanding of customer’s and stakeholder’s needs expectations. The basic questions that should be asked to pizza hut as a customer are as follow: 1. What does success look like for this system? -This question should be asked to measure success criteria and estimation of project scope. 2. What is a typical scenario for this process? -This question should be asked to understand the exact activities and flow or rundown of theseRead MorePpcl Thailand Case Study969 Words   |  4 Pagesrenew its contract and keep the Pizza Hut Brand Name. If PPCL signs the agreement, they will have no choice but to sign a non-compete clause which could be potentially damaging to its success moving forward. Pizza Hut currently occupies the majority of the pizza market in Thailand. Whether or not the deal goes through with Tricon, PPCL must also determine how to expand the pizza category. The question they face is whether they can survive not only without the Pizza Hut brand name, but also whether theyRead MorePpcl Thailand Case Study979 Words   |  4 Pagesrenew its contract and keep the Pizza Hut Brand Name. If PPCL signs the agreement, they will have no choice but to sign a non-compete clause which could be potentially damaging to its success moving forward. Pizza Hut currently occupies the majority of the pizza market in Thailand. Whether or not the deal goes through with Tricon, PPCL must also determine how to expand the pizza category. The question they face is whether they can survive not only without the Pizza Hut brand name, but also whetherRead MoreMgt 406 - Papa Johns Case1275 Words   |  6 Pagestheir emphasis on providing a superior quality traditional pizza. This core competency has been the foundation of their success and it has helped them enter thriving into the pizza industry, which appeared to be matured and saturated. John Schnatter (founder of Papa Johns) key target was to keep their products â€Å"simple, consistent and focused†. By keeping this philosophy of providing a better product, Papa Johns was able to penetrate the pizza industry. Their marketing emphasized more on their superiorRead MoreMarketing Strategy Of Yum Company Essay1440 Words   |  6 Pagesin the competitive Chinese market, it is the larg est food delivery service in China and is unparalleled in terms of market share against any fast food business in China. Currently YUM! Brand has over 3,000 KFC stores in 650 cities and nearly 500 pizza huts in 120 cities. This phenomenal rate of expansion in China alone is the result of a mixture of Pricing and Marketing strategies specifically designed for the China market. Starting from 1987, the first KFC store was hugely attractive to Chinese